Consumption and purchase patterns among bottom of pyramid consumers : propositions, and implications for public policy
Year of publication: |
September 2017
|
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Authors: | Singh, Ramendra ; Mukherjee, Srabanti ; Mishra, Hari Govind |
Publisher: |
Calcutta : Indian Institute of Management Calcutta |
Subject: | bottom-of-pyramid consumers | consumption | consumer behavior | low income | India | Indien | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Niedrigeinkommen | Low income | Konsumtheorie | Consumption theory |
Extent: | 1 Online-Ressource (circa 20 Seiten) Illustrationen |
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Series: | Working paper series : WPS. - Calcutta : IIMC, ZDB-ID 2441627-7. - Vol. no. 800 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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