Aspirations and entrepreneurial motivations of middle-class consumers in emerging markets : the case of India
Year of publication: |
June 2016
|
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Authors: | Javalgi, Rajshekhar G. ; Grossman, David A. |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 25.2016, 3, p. 657-667
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Subject: | Aspiration of consumers | Consumers in emerging market | Entrepreneurial motivations | India's middle class | Entrepreneurship | Entrepreneurship approach | Indien | India | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Mittelschicht | Middle class | Unternehmensgründung | Business start-up | Motivation |
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