Assessing advertising media spending inefficiencies in generating sales
Year of publication: |
2005
|
---|---|
Authors: | Luo, Xueming ; Donthu, Naveen |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 1, p. 28-36
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Assessing advertising media spending inefficiencies in generating sales
Luo, Xueming, (2005)
-
Luo, Xueming, (2007)
-
Luo, Xueming, (2001)
- More ...