Assessing and improving co-creation in services : the customer-centric matrix
Year of publication: |
2023
|
---|---|
Authors: | Chatmi, Arbia ; Elasri, Karim ; Ponsignon, Frédéric |
Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-6703, ZDB-ID 2490487-9. - Vol. 15.2023, 1, p. 97-114
|
Subject: | Co-creation | CSR activities | Innovation | Primary activities | Services | Support activities | Kundenintegration | Customer integration | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Dienstleistung | Dienstleistungssektor | Service industry |
-
Customer and employee co-creation of radical service innovations
Melton, Horace, (2015)
-
Adoption of technology-based services : the role of customers' willingness to co-create
Heidenreich, Sven, (2015)
-
Service innovation capability for enhancing marketing performance : an SDL perspectives
Heng, Lie, (2020)
- More ...
-
Competition among vortex firms : marketing, R&D or pricing strategy
Chatmi, Arbia, (2017)
-
Entrepreneurship and knowledge spillovers from FDI and exports concentration, diversification
Chatmi, Arbia, (2018)
-
Les activités de service potentiellement délocalisables
Chatmi, Arbia, (2015)
- More ...