Ethnography and co-creation in a Portuguese consultancy : wine branding research as an example
Year of publication: |
2012
|
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Authors: | Oliveira, Pedro |
Published in: |
Journal of business anthropology. - Frederiksberg : CBS Library, ISSN 2245-4217, ZDB-ID 2753413-3. - Vol. 1.2012, 2, p. 197-217
|
Subject: | controlled equivocation | branding | ethnography | theory | Markenführung | Brand management | Ethnologie | Ethnology | Wein | Wine | Marktforschung | Market research | Portugal | Unternehmensberatung | Consultancy services | Markenartikel | Brand | Markenimage | Brand image | Weinbau | Wine industry | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | 10.22439/jba.v1i2.3943 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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