Assessing cross-cultural marketing theory and research: A commentary essay
Year of publication: |
2011
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Authors: | Craig, C. Samuel ; Douglas, Susan P. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 6, p. 625-628
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