Assessing distributive justice in marketing : a benefit-cost approach
Year of publication: |
2008
|
---|---|
Authors: | Klein, Thomas A. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 28.2008, 1, p. 33-43
|
Subject: | Kosten-Nutzen-Analyse | Cost-benefit analysis | Verteilungsgerechtigkeit | Distributive justice |
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