Country-of-operation and brand images : evidence from the Chinese hotel industry
Year of publication: |
2017
|
---|---|
Authors: | Lee, Seonjeong ; Oh, Haemoon ; Hsu, Cathy H. C. |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 7, p. 1814-1833
|
Subject: | Brand image | Hotel | City image | Image transfer | Country-of-operation image | Industry image | Markenimage | Hotellerie | Hotel industry | Firmenimage | Corporate reputation | China | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin |
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