Assessing financial viability of the freemium model for supply chain service value networks : a case study of the container management service industry
Konstantinos Panou (Department of Shipping, Trade and Transport, University of Aegean, Chios, Greece)
Year of publication: |
2015
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Authors: | Panou, Konstantinos |
Published in: |
International journal of integrated supply management : IJISM. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-5360, ZDB-ID 2164920-0. - Vol. 9.2014/2015, 3, p. 137-177
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Subject: | supply chain integration | supply chain management | container management | service industry | SVNs | service value networks | financial viability | freemium model | customer lifetime value | customer loyalty | Lieferkette | Supply chain | Betriebliche Wertschöpfung | Value creation | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Kundenwert | Customer value |
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