Assessing India's lead market potential for cost-effective innovations
Year of publication: |
2012
|
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Authors: | Tiwari, Rajnish ; Herstatt, Cornelius |
Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 4.2012, 2, p. 97-115
|
Subject: | Produktentwicklung | New product development | Schlüsselindustrie | Key sector | Innovationsmanagement | Innovation management | Kostenmanagement | Cost management | Indien | India |
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