Assessing key performance indicators of corporate social responsibility initiatives in sport
Brian P. McCullough and Galen T. Trail
| Year of publication: |
2023
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|---|---|
| Authors: | McCullough, Brian P. ; Trail, Galen T. |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 1, p. 82-103
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| Subject: | corporate partners | Environmental sustainability | sport consumer behavior | sport fans | sustainable behavioral intentions | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Sportmarketing | Sports marketing | Umweltmanagement | Environmental management | Profisport | Professional sports | Performance-Messung | Performance measurement | Nachhaltigkeit | Sustainability | Sportorganisation | Sport organization | Nachhaltige Entwicklung | Sustainable development |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2022.2033808 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014282435