Assessing marketing performance: don't settle for a silver metric
Year of publication: |
2008
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Authors: | Ambler, Tim ; Roberts, John |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 24.2008, 7, p. 733-751
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Saved in:
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