Assessing Marketing Performance: Reasons for Metrics Selection
Year of publication: |
2004
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Authors: | Ambler, Tim ; Kokkinaki, Flora ; Puntoni, Stefano |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 20.2004, 3-4, p. 475-498
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