Assessing purchase intention of consumers towards fashion products : mediation and moderation analysis
Year of publication: |
2023
|
---|---|
Authors: | Agarwal, Teena ; Gera, Navneet |
Published in: |
Manthan : journal of commerce and management. - Delhi : Journal Press India, ISSN 2347-4440, ZDB-ID 2802084-4. - Vol. 10.2023, 2, p. 68-90
|
Subject: | Purchase Intention | Spirituality | Traits of Vanity | TPB | Self-identity | Fashion Consciousness | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry |
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