Assessing the customer-based impact of up-selling versus down-selling
Year of publication: |
August 2018
|
---|---|
Authors: | Norvell, Tim ; Kumar, Piyush ; Contractor, Sunil |
Published in: |
Cornell hospitality quarterly : CQ. - Thousand Oaks, Calif. : Sage, ISSN 1938-9655, ZDB-ID 2410284-2. - Vol. 59.2018, 3, p. 216-227
|
Subject: | up-sell | down-sell | retail salespeople | value | satisfaction | Verkaufspersonal | Salespeople | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value |
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