Assessing the effectiveness of shopping mall promotions: customer analysis
Year of publication: |
2003
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Authors: | Parsons, Andrew G. |
Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 31.2003, 2-3, p. 74-79
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Saved in:
Saved in favorites
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