Retail marketing : a novel research agenda
Andrew G. Parsons, Ellie Descatoires (Auckland University of Technology, New Zealand)
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Parsons, Andrew G. ; Descatoires, Ellie |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 24.2016, 2, p. 102-107
|
| Subject: | Novel research | Incremental research | Retail marketing | Research agenda |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2016.05.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011527527