Assessing the effectiveness of shopping mall promotions: customer analysis
Year of publication: |
2003
|
---|---|
Authors: | Parsons, Andrew G. |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 31.2003, 2, p. 74-79
|
Publisher: |
MCB UP Ltd |
Subject: | Malls | Shopping centres | Sales promotion | Customer behaviour |
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