Assessing the employee brand : a census of one company
Sandra Jeanquart Miles; W. Glynn Mangold; Susita Asree; Jennifer Revell
| Year of publication: |
2011
|
|---|---|
| Authors: | Miles, Sandra Jeanquart ; Mangold, W. Glynn ; Asree, Susita ; Revell, Jennifer |
| Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 23.2011, 4, p. 491-507
|
| Subject: | Firmenimage | Corporate reputation | Markenimage | Brand image | Implizite Kontrakte | Implicit contracts | Personalmarketing | HR marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009522533