Assessing the financial impact of sponsorship investment
Year of publication: |
2013
|
---|---|
Authors: | Kourovskaia, Anastasia A. ; Meenaghan, John A. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 5, p. 417-430
|
Subject: | Sponsoring | Sponsorship | Performance-Messung | Performance measurement | Return on Investment | Return on investment | Shareholder Value | Shareholder value |
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