The impact of crisis sales promotions on branded and unbranded toys
Year of publication: |
2011
|
---|---|
Authors: | Bratina, Danijel |
Published in: |
Managing global transitions : international research journal. - Koper : University of Primorska, Faculty of Management, ISSN 1581-6311, ZDB-ID 2674588-4. - Vol. 9.2011, 2, p. 185-198
|
Subject: | Verkaufsförderung | Sales promotion | Markenführung | Brand management |
-
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei, (2015)
-
Westberg, Kate, (2014)
-
Akbar, Muhammad Imad Ud Din, (2020)
- More ...
-
Tabaj, Tjas̆a, (2018)
-
Understanding gen z and gen x responses to influencer communications
Bratina, Danijel, (2024)
-
The Impact of Crisis Sales Promotions on Branded and Unbranded Toys
Bratina, Danijel, (2011)
- More ...