Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Alok R. Saboo, V. Kumar, & Ankit Anand
| Year of publication: |
November 2017
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|---|---|
| Authors: | Saboo, Alok R. ; Kumar, V. ; Anand, Ankit |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 6, p. 42-61
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| Subject: | customer concentration | customer relationship management | organizational capabilities | customer credit quality | Beziehungsmarketing | Relationship marketing | Börsengang | Initial public offering | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Unternehmenskonzentration | Market concentration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.16.0457 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011776890