Assessing the Impact of Online Advertising Towards Domestic Travel Intention : In the Face of COVID-19 Pandemic
Year of publication: |
[2021]
|
---|---|
Authors: | Ekanayake, E.M.T.B ; Fernando, Imali |
Publisher: |
[S.l.] : SSRN |
Subject: | Coronavirus | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Wirkungsanalyse | Impact assessment | Urlaubsverhalten | Holiday behaviour |
Extent: | 1 Online-Ressource (26 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 19, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3907877 [DOI] |
Classification: | M31 - Marketing ; M37 - Advertising ; z32 |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Ashan, K.A.I, (2021)
-
Fernando, Imali, (2021)
-
Celebrity endorsement influence on destination image
Marković, Ivana, (2022)
- More ...
-
Fernando, Imali, (2021)
-
Korala, S. K. D. M. D., (2021)
-
Fernando, Imali, (2021)
- More ...