Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness
Year of publication: |
2018
|
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Authors: | Dees, Windy ; Gay, Colin ; Popp, Nels ; Jensen, Jonathan A. |
Publisher: |
[S.l.] : SSRN |
Subject: | Immaterielle Werte | Intangible assets | Sponsoring | Sponsorship |
Extent: | 1 Online-Ressource (30 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Dees, W., Gay, C., Popp, N., & Jensen, J. A., Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness. Sport Marketing Quarterly Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 9, 2018 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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