Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior
Brett Centracchio, Nels Popp and Jonathan A. Jensen
| Year of publication: |
2023
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|---|---|
| Authors: | Centracchio, Brett ; Popp, Nels ; Jensen, Jonathan A. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 5, p. 871-890
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| Subject: | College sport attendance | Donations | Hedonic pricing | Naming rights | Valuation | Hedonischer Preisindex | Hedonic price index | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Hochschule | Higher education institution | Sportstätte | Sports facilities |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-02-2023-0015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430851