Assessing the influence of economic and customer experience factors on service purchase behaviors
V. Kumar; Nita Umashankar; Kihyun Hannah Kim; Yashoda Bhagwat
| Year of publication: |
2014
|
|---|---|
| Authors: | Kumar, V. ; Umashankar, Nita ; Kim, Kihyun Hannah ; Bhagwat, Yashoda |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 5, p. 673-692
|
| Subject: | the economy | customer satisfaction | service failure | service recovery | personal income | customer experience | service purchase behavior | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Beschwerdemanagement | Complaint management | Dienstleistungsmarketing | Services marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010468408