Predicting mobile app usage for purchasing and information-sharing
Year of publication: |
2014
|
---|---|
Authors: | Taylor, David G. ; Levin, Michael |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 8, p. 759-774
|
Subject: | Retail | Purchasing | Mobile commerce | Omnichannel | Mobile apps | Information-sharing | Mobile Business | Mobile business | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Mobilkommunikation | Mobile communications | Online-Handel | Online retailing |
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