Assessing the intangibles transferred in franchise businesses : Axel Rodríguez; Vicente Caballer; Natividad Guadalajara
| Year of publication: |
2011
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|---|---|
| Authors: | Rodríguez, Axel ; Caballer, Vicente ; Guadalajara, Natividad |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 5.2011, 1, p. 29-46
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| Subject: | Franchising | Immaterielle Güter | Intangible goods | Gastronomie | Restaurant industry | Mexiko | Mexico |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s11628-011-0100-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535274