Assessing the nomological validity of a cognitive age segmentation of Japanese seniors
Year of publication: |
2009
|
---|---|
Authors: | Van Auken, Stuart ; Barry, Thomas E. |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 21.2009, 3, p. 315-328
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Japan | Market segmentation | Marketing strategy | Personal health | Older consumers | Cognition |
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