Assessing the Potential of Customer Relationship Management:
Year of publication: |
2004
|
---|---|
Authors: | Frantz, Bryan ; Mcdougall, Gordon |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 26.2004, 1, p. 1-18
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Saved in:
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