Exploring How Intangibility Affects Perceived Risk
Year of publication: |
2013
|
---|---|
Authors: | Laroche, Michel |
Other Persons: | McDougall, Gordon (contributor) ; Bergeron, Jasmin (contributor) ; Yang, Zhiyong (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Immaterielle Werte | Intangible assets | Konsumentenverhalten | Consumer behaviour | Risiko | Risk |
Extent: | 1 Online-Ressource (17 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Service Research 2004, 6(4), 373-389 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2004 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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