Assessing the power of social media influencers : a comparison between tourism and cultural bloggers
Fabio Cassia, Francesca Magno
| Year of publication: |
2019
|
|---|---|
| Authors: | Cassia, Fabio ; Magno, Francesca |
| Published in: |
Predicting trends and building strategies for consumer engagement in retail environments. - Hershey, PA : IGI Global, ISBN 978-1-5225-7856-7. - 2019, p. 169-186
|
| Subject: | Influencer | Kaufentscheidung | Purchase decision | Vergleich | Comparison | Tourismus | Tourism | Kultur | Culture | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-7856-7.ch009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023233