Predicting trends and building strategies for consumer engagement in retail environments
Year of publication: |
[2019]
|
---|---|
Other Persons: | Granata, Giuseppe (ed.) ; Moretta Tartaglione, Andrea (ed.) ; Tsiakis, Theodosios (ed.) |
Publisher: |
Hershey, PA : IGI Global |
Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | xvi, 413 Seiten Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
ISBN: | 978-1-5225-7856-7 ; 978-1-5225-7857-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
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