Assessing the use of the brand personality scale in team sport
Stephen D. Ross
Year of publication: |
2008
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Authors: | Ross, Stephen D. |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 21942924. - Vol. 3.2008, 1/2, p. 23-38
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