Assessing the value of online affiliate marketing in the UK financial services industry
Year of publication: |
2008
|
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Authors: | Brear, David ; Barnes, Stuart |
Published in: |
International journal of electronic finance : IJEF. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0069, ZDB-ID 2193365-0. - Vol. 2.2008, 1, p. 1-17
|
Subject: | Electronic Banking | Electronic banking | Finanzdienstleistung | Financial services | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Großbritannien | United Kingdom |
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