Assessing the value of online affiliate marketing in the UK financial services industry
Year of publication: |
2008
|
---|---|
Authors: | Brear, David ; Barnes, Stuart |
Published in: |
International Journal of Electronic Finance. - Inderscience Enterprises Ltd, ISSN 1746-0069. - Vol. 2.2008, 1, p. 1-17
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | affiliate marketing | success | evaluation | financial services | online marketing | internet marketing | UK | United Kingdom | electronic finance |
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