Assessing the value of real-life brands in Virtual Worlds
Year of publication: |
2015
|
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Authors: | Barnes, Stuart J. ; Mattsson, Jan ; Hartley, Nicole |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 92.2015, p. 12-24
|
Subject: | Virtual Worlds | Brand value | Brand experiences | Emotion | Markenartikel | Brand | Virtuelle Realität | Virtual reality | Markenführung | Brand management | Markenimage | Brand image | Social Web | Social web |
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