Assessing three sources of misresponse to reversed likert items
Scott D. Swain, Danny Weathers, and Ronald W. Niedrich
| Year of publication: |
2008
|
|---|---|
| Authors: | Swain, Scott D. ; Weathers, Danny ; Niedrich, Ronald W. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 1, p. 116-131
|
| Subject: | Befragung | Interview | Bewertung | Evaluation | Marktforschung | Market research | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003696881