Assessing value-in-use : a conceptual framework and exploratory study
Year of publication: |
2011
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Authors: | MacDonald, Emma K. ; Wilson, Hugh ; Martinez, Veronica ; Toossi, Amir |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 5, p. 671-682
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Subject: | Dienstleistungsqualität | Service quality | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management | Instandhaltung | Maintenance policy |
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