Measuring communication channel experiences and their influence on voting in the 2010 British General Election
Year of publication: |
2011
|
---|---|
Authors: | Baines, Paul ; MacDonald, Emma K. ; Wilson, Hugh ; Blades, Fiona |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 7/8, p. 691-717
|
Subject: | Politik | Politics | Marketing | Öffentlichkeitsarbeit | Public relations | Performance-Messung | Performance measurement | Wahlverhalten | Voting behaviour | Großbritannien | United Kingdom | 2010 |
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