Assimilation/categorization effect on consumer's buying behavior
Eric Santosa
| Year of publication: |
2018
|
|---|---|
| Authors: | Santosa, Eric |
| Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 16.2018, 2, p. 479-493
|
| Subject: | assimilation/categorization effect | attitude | subjective norms | perceived behavioral control | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | USA | United States | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012007418