Associative strength and consumer choice behavior
Christopher R. M. Jones; Russell H. Fazio
| Year of publication: |
2008
|
|---|---|
| Authors: | Jones, Christopher R. M. ; Fazio, Russell H. |
| Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 437-459
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Verbraucher | Consumers | Psychologie | Psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003716238