Assortment and merchandising strategy : building a retail plan to improve shopper experience
Constant Berkhout
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Berkhout, Constant |
| Publisher: |
Cham : Palgrave Macmillan |
| Subject: | Verkaufsförderung | Sales promotion | Fertigungsprogramm | Master production schedule | Sortiment | Retail assortment | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvii, 224 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-030-11162-5 ; 3-030-11162-8 ; 978-3-030-11163-2 |
| Other identifiers: | 10.1007/978-3-030-11163-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012004960