Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience

by Constant Berkhout

1. Integration of Assortment and Merchandising -- 2. Assortment Size and Space -- 3. Composition of Assortment -- 4. Ways of Organising Assortment -- 5. Shopper Characteristics -- 6. Shopping Missions -- 7. Retailer Assortment and Merchandising Plan -- 8. Universal Merchandising Guidelines -- 9. Category Merchandising Role Model -- 10. Communication Model -- 11. Path to Shopper Delight

MoreLess

Year of publication:	2019
Authors:	Berkhout, Constant
Publisher:	Cham : Palgrave Macmillan
Subject:	Verkaufsförderung \| Sales promotion \| Fertigungsprogramm \| Master production schedule \| Sortiment \| Retail assortment \| Kaufentscheidung \| Purchase decision \| Konsumentenverhalten \| Consumer behaviour

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 Online-Ressource (XVII, 224 p. 35 illus. in color)
Series:	Springer eBooks / Business and Management Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-11163-2 ; 978-3-030-11162-5
Other identifiers:	10.1007/978-3-030-11163-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012398404