Assortment planning : review of literature and industry practice
Year of publication: |
2015
|
---|---|
Authors: | Kök, A. Gürhan ; Fisher, Marshall L. ; Vaidyanathan, Ramnath |
Published in: |
Retail supply chain management : quantitative models and empirical studies. - New York, NY [u.a.] : Springer, ISBN 978-1-4899-7561-4. - 2015, p. 175-236
|
Subject: | Sortiment | Retail assortment | Category Management | Category management | Einzelhandel | Retail trade |
-
Category captainship vs. retailer category management under limited retail shelf space
Kurtuluş, Mümin, (2011)
-
Beneke, Justin, (2015)
-
The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin, (2019)
- More ...
-
Assortment planning : review of literature and industry practice
Kök, A. Gürhan, (2006)
-
Assortment planning : review of literature and industry practice
Kök, A.Gürhan, (2008)
-
Which products should you stock? : a new technique to help retailers improve assortment planning
Fisher, Marshall L., (2012)
- More ...