Are consumers really bewildered by overchoice? : an experimental approach to the tyranny of "too much"
Justin Beneke (School of Management Studies, University of Cape Town, Cape Town, South Africa)
| Year of publication: |
2015
|
|---|---|
| Authors: | Beneke, Justin |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 21.2015, 1, p. 90-101
|
| Subject: | choice | perception | assortment | category management | retail | Konsumentenverhalten | Consumer behaviour | Category Management | Category management | Einzelhandel | Retail trade | Sortiment | Retail assortment | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2013.843490 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432106