Assumptions of rationality in political marketing : the case of the republican autopsy
Year of publication: |
January-March 2016
|
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Authors: | Bendle, Neil T. ; Cotte, June |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 28.2016, 1, p. 66-83
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Subject: | Bounded rationality | marketing concept | political marketing | rationality | voter decision-making | Begrenzte Rationalität | Theorie | Theory | Rationalität | Rationality | Wahlverhalten | Voting behaviour | Entscheidung | Decision | Neue politische Ökonomie | Public choice | Rationale Erwartung | Rational expectations |
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