Asymmetric impact of advertising revenues on consumer behavior : a bivariate approach
Year of publication: |
2019
|
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Authors: | Strong, James T. ; Soydemir, Gökçe A. ; Petratos, Panagiotis |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4862, ZDB-ID 2670400-6. - Vol. 8.2019, 2, p. 1-14
|
Subject: | asymmetric impact | advertising | consumer behavior | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects |
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