Athlete endorsement contracts : the impact of conventional stars
Year of publication: |
2008
|
---|---|
Authors: | Fizel, John L. ; McNeil, Chris R. ; Smaby, Timothy |
Published in: |
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society. - Dordrecht [u.a.] : Springer, ISSN 1083-0898, ZDB-ID 1383843-X. - Vol. 14.2008, 2, p. 247-256
|
Subject: | Sportler | Athletes | Werbewirkung | Advertising effects | Sportmarketing | Sports marketing | Vertragsrecht | Contract law | USA | United States | 1994-2000 |
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