Bowling for dollars : title sponsorship of college football bowls
Year of publication: |
February 2017
|
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Authors: | Fizel, John L. ; McNeil, Chris R. |
Published in: |
Journal of sports economics. - Thousand Oaks, Calif. : Sage, ISSN 1527-0025, ZDB-ID 2006891-8. - Vol. 18.2017, 2, p. 162-181
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Subject: | sports economics | event studies | title sponsorship | sponsorship | football bowl games | college football | Fremdkapital | Debt financing | Sponsoring | Sponsorship | Fußball | Football | Sport | Sports | Profisport | Professional sports | Hochschule | Higher education institution | Sportveranstaltung | Sport event | Sportökonomik | Sports economics |
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